Companies that write their own glowing reviews are set to be named and shamed to highlight their dishonest behaviour. This will surely damage their reputation and cause irreparable damage which they may never recover from. Referrals based on reviews count for a massive 70%+ of a businesses new business. In the past these referrals would have happened […]
Google launches the ‘most radical transformation ever’ with new Google social search feature
It’s happened. Something that has been touted for a long time has been launched completely unexpectedly by Google on 10th January 2012 via an underwhelming blog posting on their website. So what is this new, world changing launch? It’s called the new Google Social Search feature and it is the biggest fundamental change to Google […]
Web Marketing Resources
I thought it would be helpful to create a resource page that you can always come to for all of your web marketing needs. I’ll add to it as I go, but you’ll notice that I will reference this page quite often. I recommend bookmarking it for your reference and convenience. Enjoy! Design WordPress: The #1 […]
5 things your customers want
Understanding what your customers want is key to increasing your sales. Give them what they want and you will get what you want. More sales. 1. Solutions to their problems People don’t buy products or services. They buy solutions to their problems: Buying storage space solves the problem of a cluttered house. Buying a train […]
14 tips when using direct mail
1. Objectives Decide what your objectives are: To generate new leads? To generate immediate sales from new customers? To sell more products and services to existing customers? To circulate new information to existing customers? 2. Identify your target market If you’re mailing existing customers then this is quite straightforward. However, if your objective is to […]